Character-driven and a lot of fun, The Fantastic Four: First Steps is hopefully a sign of things to come from the MCU.
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Sometimes waiting to review a movie pays off. Not necessarily because a movie becomes more relevant over time (opening weekend is still prime time to get into the discussion), but because sometimes the story around a movie evolves in weeks two or three of its release versus week one. That's definitely the case for Fantastic Four: First Steps which, in yet another apparent hit job piece from Variety (who at this point should be investigated for trying to undermine the industry), noted a steep drop off from the movie's first week to it's second week at the box office (about 80%). Which has prompted many people to use this to comment on the relevancy of the MCU and whether or not there's any gas left in the tank for Marvel movies or superhero movies in general.
And almost every take has irritated me. Not just because box office numbers don't always tell the full story of where a studio or genre is at, but also because it is incredibly easy to cherry pick data points to support your argument.
So here's a couple of things to think about and unpack when it comes to analyzing the box office.
- Who says a movie making $200 million dollars at the domestic box office isn't successful? I think the pervasiveness of Marvel's overwhelming success for almost twenty years has skewed what people think a successful movie is. Because as of right now, Marvel has three movies in the box office top ten for the year including Fantastic Four and it seems primed to surpass Captain America: Brave New World. That's in spite of being released shortly after Superman and with a number of family friendly movies and comedies biting at its heels like The Bag Guys 2 and The Naked Gun.
- Marvel is earning back good faith. When Marvel first started out, a lot of their movies weren't barn-burning successes. They made around, would you look at that, $200 million if they didn't feature Iron Man up until The Avengers which exploded enthusiasm for the genre and Marvel. Hence why their first female superhero led movie made $400 million dollars.
It's also wild to me that one of the tweets going viral about the "state of superhero movies" and points to a year with Captain Marvel and Avengers: Inifnity War and Shazam! coming out close to each other and making bank as demonstrative of the genre, when Shazam! didn't crack $150 million domestically and Marvel was leading up the culmination of their ongoing Avengers narrative.
There's always more context. - The movie business is still recovering. COVID did a giant number on the movie business. It led the closure of multiple theaters, emphasized digital releases over the theater going experience, and generally got people out of the habit of going to the movies.
The peak for the domestic box office was around $11.9 billion in 2018. The peak since then was 2023, the year of Barbenheimer which featured a $8.9 billion in total grosses. So even at its best, that's a 25% drop in revenue for the domestic movie business. So of course even pretty successful wide releases like The Fantastic Four: First Steps aren't going to see old school Marvel number, regardless of strong word of mouth. - And also the biggest thing. Who the f*** cares. As much as I want solid movies to do well at the box office, the measure of a movie's relevance or value is not just in the box office. If audiences and critics seem to like it, this is still a good thing for Marvel in the long run. It means more subscriptions to Disney+, perhaps more butts in seats for whenever the next Avengers movie comes out, and a general vibe that the studio might know what it's doing again.
The Setup
Themes and Characters
I bring this up because that's where Marvel seems to be going as well. Thunderbolts* is basically a movie-long reflection on depression or the horrific weight of your own failures and Fantastic Four: First Steps is all about the panic inducing experience of becoming a parent and how it will inevitably destroy and reshape your world.
This version of Johnny has the younger brother effect (i.e. he wants people to take him seriously) and defines himself by taking action. He has a very good heart, but because he doesn't have Reed's mind or the maturity of Sue, so instead he takes all of that energy in trying to solve a different problem. Which is exactly the energy I'd expect from an expectant uncle that doesn't know what he can do to support his sister, but really wants to help anyways.
A Different Kind of Action
In reality, The Fantastic Four are explorers and problem solvers, which is what makes them distinct but also means that the big set pieces don't have the same "beat up a bunch of goons" or "face off against a bad guy" element everyone might expect.
Hopeful and Humorous
What makes this movie hit harder the more I think about it is how much the Four's society differs from our own. There's an understandable tension in the Four's world because, as far as their world sees, the Four have never faltered or let them down and have even worked to turn enemies into allies. But what stands out is how the Four is able to rally this society together via co-operation versus fear. The fear is there, but the reactions are a more hopeful approach.
There's always another way to figure things out. A new ally, a new solution to the impossible problem, another well of strength to be found when the world needs it. It's a different kind of optimistic, but a welcome one.
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